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-1- P.115.COM
POLICY P.115.COM
TITLE: ADVERTISING
Date issued: April 2007
Last revised:
Authorization: Board: 11 April 2007
1.0 OBJECTIVE
To create guidelines governing advertising expenditures by the Board.
2.0 POLICY
2.1 Advertising expenditures should be for the purpose of informing and educating the
public, as well as creating awareness of education programs, services, issues, events
and community activities of specific interest or benefit to student s and families.
2.2 In general, the level of expenditure should be appropriate to school board status as a
taxpayer-funded organization whose primary purpose is to educate students.
2.3 The creation and content of the advertisements will follow the Ottawa-Carleton District
School Board Style Guide.
2.4 The responsibility centre for overseeing the creation and content of advertising falls
under the jurisdiction of the Executive Officer, Corporate Services and the
Communications and Information Services division.
2.5 The creation and content for advertising will follow guidelines as established in
Procedure PR.642.COM: Preparation and Distribution of District Publications by Central
Departments/Divisions.
2.6 The booking and placement of school district advertising is the responsibility centre of
the Executive Officer and Manager of Communications or his/her agents as specified
under tender and upon direction of the Executive Officer or Manager in order to ensure
best competitive prices and volume discounts.
3.0 SPECIFIC DIRECTIVES
3.1 The Board will exercise due diligence in determining the advertising medium that
maximizes cost efficiency.
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3.2 Advertisements and campaigns will be used for the purpose of informing and educating
the public, as well as creating awareness of education programs, services (ie.
transportation), issues, events and community activities of specific interest or benefit to
students and families. These can include, but are not limited to:
a) Kindergarten Registration Period
b) Student Transfer Period
c) Board and Committee Meetings
d) Public Consultation Opportunities
e) School and Program Information
f) Recruitment
g) Audited Financial Statements
h) Special Events
3.3 Advertisements and advertising campaigns will not be used for the targeted recruitment
of students from other school districts or for purposes prohibited by law.
3.4 All school district advertisements are required to contain the school district logo, as well
as complete website, phone and address information. Manipulation of the school district
logo is prohibited.
4.0 REFERENCE DOCUMENTS
Municipal Freedom of Information and Protection of Privacy Act
Board Policy P.046.SCO: School Communications: Distribution of Materials to the Home via
Students
Board Policy P.048.GOV: Board Guiding Principles
Board Procedure PR.642.COM Preparation and Distribution of District Publications by Central
Departments/Divisions
Board Procedure PR.607.SCO: School Communications: Distribution of Materials to the H ome via
Students
Ottawa-Carleton District School Board Mission Statement
Acronyms Used in the OCDSB
Administration Telephone Directory
OCDSB Style Guide
Schools and Staff List